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Client Information
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Asterisk (*) indicates required fields.
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| E-mail address where we may contact you |
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Website address?
(example: www.mywebsite.com) |
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| *Business name |
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| *Business Location |
*City
*State
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| *Description of business |
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| Key persons |
1 2
3 4 |
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| Customers are between the ages: |
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| If we survey your customers about your product/industry, what would be the most
important factors influencing the purchase? |
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| At what do you excel most? |
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| The SINGLE most important reason someone should shop here: |
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| What might surprise me about your business
if I haven't been there before? |
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| If we ask 20 random people what they think of when your business name is
mentioned, what would their answer be? |
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| What would you like it to be? |
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| Are there any misconceptions about your business that frustrate you? (Or drive you crazy?) If so, what? |
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| What is the one reasonable incentive, if offered, that would best create immediate
traffic for your particular business? |
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| People shop my competition because: |
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| Who do you consider to be the competition for your business in your market? |
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| Where does your business belong on the share-of-market ladder for what you sell? |
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| Do you have an existing slogan? |
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| If so what? |
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| Do you have an existing jingle? |
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| Other than your own, what is the favorite ad campaign you have observed and why? |
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| Current media use? |
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| Your annual advertising budget? |
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| Average number of prospective customers visiting your business per week? |
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| Length of buying cycle? (time between purchases from a single client) |
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| Average expenditure per customer per visit? |
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| Would you be interested in a presentation concerning your advertising direction? |
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| Have you read the "About" link on this website? |
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