INTRODUCTION

Welcome to the world of recall, Audio Recall. We exist to give credence to the phrase--"gosh, now I can't get that song out of my head." Truly the majority of the learning experience is done through what we hear. At Audio Recall we often use the marketing tool, commonly called a "jingle," to put in your potential customers' mind what you need them to know, often against their will.

Audio Recall operates with a firm belief that to succeed in marketing yourself or your company you must INTRUSIVELY tell people who you are and of what benefit you will be. Notice intrusively is capitalized, with good reason. People do not intend to use any media to hear the ads. They have an agenda but while they are listening we need to be smart enough to let them know of what benefit we can be to them. And almost without exception, we believe you must say what you mean, mean what you say, and say it in the simplest form that will allow maximum recall. Successful advertising is far too expensive to waste the expenditure on a complicated, meaningless, and un-intrusive message that won't cut through the clutter.

To create a successful ad campaign and the attending musical image, Audio Recall approaches each creative sales meeting as a marketing enterprise. Not every client needs a musical image, but all of our clients need positioning in their market to optimize the results. As a potential client of Audio Recall, you will be surprised at how much time is spent on your particular marketing situation as compared to your musical taste. Until you have something to say, why make it more memorable by singing? And that leads us to…

THE CREATIVE SALES MEETING

Audio Recall conducts creative sales meetings throughout the country with clients who have a desire to grow their business. In less than two hours you will be shown what can be done to make your business more successful. But the process begins far in advance of the meeting. On this website there is a "client information and qualification" link that can be filled out and submitted online or downloaded, filled out, and faxed to Audio Recall. The more information we have in advance, the better the chance of finding a position in the market for you that will make a difference. Although we have designed the queries to allow us information that we believe helpful in the creative process, if you feel any question is intrusive, leave it blank. Once submitted, the creative sales meeting can be scheduled.

The meeting itself will last under two hours and will end with a presentation that will represent what your new campaign will sound like. Though most companies make grandiose proclamations, Audio Recall will stand behind what we are about to say. These meetings are conducted without obligation on your part. We believe strongly enough in our product to go through the creative process without obligation on your part. Pressure? There will be none. If you do not agree with how we believe you should position your business in your market, pressure will not change that and would actually be counterproductive. And the musical tool we employ will be presented live, and although significant time will be invested in the writing, it is changeable at any time until we go to final production.

Because of our investment of time and experience, the only thing Audio Recall asks is that you make a decision. Yes is an answer. No is an answer. Let me think about it for a hundred years is not. It is impossible for us to justify the time and effort, if you don't feel comfortable making a decision concerning your marketing direction.

BACKGROUND

Audio Recall is a nationally known production company with quite a background in the music business. Gary Jones, the company's originator and owner, was a member of the Dan Seals Band for over 3 years. Dan Seals was the England Dan portion of the Grammy award winning England Dan & John Ford Coley duet. Gary was produced by Kyle Lehning, who also produced Tower of Power, Randy Travis, Ron Milsap, Dan Seals and a host of other nationally known talent. He was an integral part of the formation of the band that led Dan Seals to 14 number one records and a Grammy nomination for "Addicted" and Single of the Year with "Bop" in 1986. Gary maintains his musical ties by being the entertainment director for the Cross Country Trail Ride, the largest ride of it's kind in the entire world, and books all the nationally known entertainers as well as occasionally playing shows himself. But most of the playing days have given way to..............

Audio Recall, a production company formed in 1988, was the by-product of his love of music and the marketing background that earned him a bachelor's degree in marketing & business management. Audio Recall, which has won 2 Gold Medallion awards for TV image spots and a People's Choice award for innovative audio in commercial radio production, is the culmination of a balanced marketing approach combined with world-class audio quality. Working only in the best studios with the best talent money can buy, Audio Recall is proud to stand as one of the largest and most acclaimed "marketing" music companies.

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